The Grand Prix – Platinum Award
Gorkana for Defra – Social Analytics – maturing and disseminating Defra’s award-winning approach

The Grand Prix – International Award
Ogilvy Public Relations for Beijing for the Information Office of People’s Government Of Chengdu Municipality – Chengdu Pambassador: The Cutest Job in the World

The Chairman’s Award
Alex Aiken
Andre Manning

Best use of a research measurement and evaluation programme
Gold – Ogilvy Public Relations, Beijing for Information Office of People’s Government Of Chengdu Municipality – Chengdu Pambassador: The Cutest Job in the World
Gold – Pegasus – Inspiring Health Decisions
Silver – Ogilvy Public Relations, Beijing for Nescafé – Nescafé: Opening the Front Door While Guarding the Back Door in China
Silver – Umpf – The UK’s First Ever Sports Social Media Index
Shortlist – GolinHarris for Multiple clients – The DeltaSet: Understanding communications as a predictor of business change and operationalizing the Barcelona Principles

Best Use of Communication Management: Business-to-Business
Bronze – Commetric for an oil major – Identifying influencers in the natural gas conversation to inform communications planning
Shortlist – The Mediaverse for a Global professional services firm
Shortlist – The Mediaverse for an Australian telecommunications company – Enterprise and government telecommunications media analysis

Best Use of Communication Management: Business-to-Consumer
Gold – Gorkana for GSK – Aquafresh Kids
Gold – Pegasus for Godrej UK (Bio-Oil) – Skin Stories
Silver – Ogilvy Public Relations, Beijing for Nescafé – Nescafé: Opening the Front Door While Guarding the Back Door in China
Bronze – The Mediaverse for Bankwest – Bankwest Financial Indicator Series
Shortlist – Infomedia for Arbejdernes Landsbank – Media analysis program – Arbejdernes Landsbank
Shortlist – Retriever for Nortura
Shortlist – Salience Insight for Jaguar Land Rover MENA – JLR ongoing PR measurement (4 year continuous programme)

Best Use of Communication Management: International – Multi-Market Activity
Gold – Ogilvy Public Relations, Beijing for Information Office of People’s Government Of Chengdu Municipality – Chengdu Pambassador: The Cutest Job in the World
Bronze – Commetric for An oil major – Identifying influencers in the natural gas conversation to inform communications planning
Bronze – Precise for HSBC

Best Use of Communication Management: Not-for-Profit
Silver – Gorkana for Stroke Association – Action on Stroke Month
Bronze – Insight Communications for Asbestos Education Committee in Partnership with the Asbestos Diseases Research Institute – Don’t Play Renovation Roulette Asbestos Awareness Week 2012
Shortlist – Salience Insight for National Wildlife Federation – National Wildlife Federation Benchmark Study

Best Use of Communication Management: Public Sector
Gold – iSentia for Urbis – Research into Age Discrimination, Age Stereotyping and Ageism
Gold – The Mediaverse for an Australian Federal Government Department – Customer service media evaluation 2013-14
Silver – Kantar Media for Institut National du Cancer – Mars Bleu et Octobre Rose
Bronze – Acceso for RENFE – Unlocking Spanish High Speed Rail
Bronze – Ogilvy Public Relations Worldwide Bangkok for World Wildlife Fund (Thailand) – Shame On Us: Stopping All Ivory Trade in Thailand

Best Use of Measurement for a Single Event
Gold – Gorkana for Victoria and Albert Museum – “David Bowie is”
Gold – Salience Insight for Jaguar Land Rover MENA – JLR Dubai International Motor Show 2013
Silver – Kantar Media for European Space Agency – ESA’s GOCE Mission comes to an end
Bronze – Acceso for Sony Computer Entertainment Spain – Playstation – Outplaying the competition by outstanding media performance
Shortlist – Ex Libris MRA – Russian-speaking blogosphere’s interest in the Sochi Olympics
Shortlist – Infomedia for Borsen – CEO Superbrands 2013
Shortlist – Kliping d.o.o. for EP 2013 d.o.o. – Lipko, the mascot of EuroBasket 2013
Shortlist – Ogilvy Public Relations Worldwide Bangkok for World Wildlife Fund (Thailand) – Shame On Us: Stopping All Ivory Trade in Thailand
Shortlist – Salience Insight for International Union for the Conservation of Nature (IUCN) – IUCN 2012 World Conservation Congress Media Evaluation

Best Use of Social Media Measurement
Gold – Gorkana for Defra – Social Analytics – maturing and disseminating Defra’s award-winning approach
Gold – Ogilvy Public Relations, Beijing for Information Office of People’s Government Of Chengdu Municipality – Chengdu Pambassador: The Cutest Job in the World
Gold – Pegasus for Godrej UK (Bio-Oil) – Skin Stories
Silver – Acceso for Mazda Spain – Driving car sales by proving the value of smart PR
Silver – Gorkana for Vodafone UK – Social Media – from counting to impactful business insight
Bronze – Umpf – The UK’s First Ever Sports Social Media Index
Shortlist – immediate future for IBM Tealeaf – Optimising social content for lead generation
Shortlist – Salience Insight for National Wildlife Federation – National Wildlife Federation Benchmark Study

Innovation Award
Gold – GolinHarris for Multiple clients – The DeltaSet: Understanding communications as a predictor of business change and operationalizing the Barcelona Principles
Silver – Ketchum for for one of the Big Four Professional Services Firms – Identifying Communications Components that Impact Employee Engagement
Silver – Weber Shandwick for Multiple clients – Engagement Index
Bronze – Replise for Local FMCG Manufacturer(with a Mustard product line) – The Presence of Mustard Consumption in Social Media
Shortlist – iSentia for Urbis – Research into Age Discrimination, Age Stereotyping and Ageism
Shortlist – Kliping d.o.o. for Different clients – Reach Data as Method for Measuring PR Effectiveness
Shortlist – PR News – Reputation Rating Factor 2013
Shortlist – Social@Ogilvy, India for IBM (Software Group) – IBM Solutions Connect

Integrated Communication Measurement/Research
Silver – iSentia for Urbis – Research into Age Discrimination, Age Stereotyping and Ageism
Bronze – Ebiquity for Akzonobel – Corporate brand awareness and reputation study
Shortlist – Ex Libris MRA for VimpelCom – Social Media Trends Analysis: The Beeline Brand
Shortlist – Precise for Barclays – Accessibility

Keep it Simple
Gold – Ogilvy Public Relations, Taipei for Johnson Health Tech Co Ltd – Run for Love
Silver – Judge & Howard for Solution adoped across client portfolio – Taking the ‘fluff’ out of PR measurement
Bronze – The Mediaverse for a Global advisory firm – Media evaluation and market intelligence
Bronze – The Mediaverse for a Global professional services firm
Shortlist – Salience Insight for Jaguar Land Rover MENA – JLR ongoing PR measurement (4 year continuous programme)

Most Innovative Use of Measurement in a Digital Campaign
Gold – isentia Brandtology for Maybelline New York – Hyper Sharp Liner
Gold – isentia Brandtology for Harbour City Estates Limited, Hong Kong – Rubber Duck @Harbour City
Gold – Umpf – The UK’s First Ever Sports Social Media Index
Silver – Ogilvy Public Relations, Beijing for Nescafé – Nescafé: Opening the Front Door While Guarding the Back Door in China
Bronze – We Are Social for adidas – adidas Innovation Lab: The Ultimate Second Screen
Shortlist – Ketchum OneVoice Connect Measurement for Philips – Philips hue – Launch Social Analysis

Best AMEC Newcomer of the Year
Winner – Ogilvy Public Relations, Beijing for Information Office of People’s Government Of Chengdu Municipality – Chengdu Pambassador: The Cutest Job in the World
Shortlist – Pegasus for Godrej UK (Bio-Oil) – Skin Stories
Shortlist – Pegasus – Inspiring Health Decisions
Shortlist – Salience Insight for Jaguar Land Rover MENA – JLR Dubai International Motor Show 2013

Student of the Year
Sariah Toronto, Senior Communications Officer, Strategy, Planning & Management, Bill & Melinda Gates Foundation

Young Professional of the Year
Winner – Ngaire Crawford, iSentia
Winner – Mounir El Agouz, Salience Insight
Winner – Cate Setterfield , The Mediaverse
Shortlist – Jesus Belmez , Acceso
Shortlist – James Chang, isentia Brandtology
Shortlist – Muna Odeh, Salience Insight