Criteria for entering the awards

AMEC’s special entry criteria:
What the judges will be looking for in your entry:

• Has clear measurable (SMART) objectives.
• Demonstrates how the PR team/consultancy has achieved against the objectives to make a tangible contribution to the organisation.
• Demonstrates impact of the programme on the target audience.
• Shows a link between your activity and your or your client’s business or organisational goals and specifically demonstrates impact on business outcomes.
• In line with AMEC’s commitment to the Barcelona Principles framework, the use of AVEs as the “value of earned media” will be considered unfavorably by the judges.

The judges will consider the following when scoring all Award entries:

Objective/Brief (10 out of 100 points)

• Outline and extent of the brief

Strategy (20 out of 100 points)

• The approach and level of planning to meet the brief

Execution/Implementation (30 out of 100 points)

• Appropriateness of the methods used
• Standards of research methods used
• Originality, innovation and new approaches
• Clarity in the presentation of information to the client
• Budget

Conclusion (30 out of 100 points)

• Reliability of research results
• Impact of programme on target audiences
• Impact on business outcomes
• Did the client act on the report?
• Commercial value of the evaluation
• Recommendations reached
• Strength of the conclusions drawn

Presentation (10 out of 100 points)

• Quality of entry writing
• Presentational style
• Response to the entry brief