1. Best Use of Communication Management: Public Sector
These awards recognise entries which demonstrate best practice in measurement of communication from print, broadcast and/or digital media either for a campaign or for ongoing activities.

2. Best Use of Communication Management: Not-for-Profit
These awards recognise entries which demonstrate best practice in measurement of communication from print, broadcast and/or digital media either for a campaign or for ongoing activities.

3. Best Use of Communication Management: Business-to-Business
These awards recognise entries which demonstrate best practice in measurement of communication from print, broadcast and/or digital media either for a campaign or for ongoing activities.

4. Best Use of Communication Management: Business-to-Consumer
These awards recognise entries which demonstrate best practice in measurement of communication from print, broadcast and/or digital media for a campaign or ongoing activities.

5. Best Use of Communication Management: International – Multi-market Activity
This award recognise entries which demonstrate best practice in measurement of communication from print, broadcast and/or digital media either for a campaign or for ongoing activities. (Please note that ‘International’ is defined from the viewpoint of the client.)

6. Integrated Communication Measurement/Research
This award recognises those entries which demonstrate best practice for combining communication measurement with another research technique, such as: consumer research; journalist research; attitudinal research; online research; or business measures (eg share price, sales) in order to give the client a more thorough and robust understanding of its position. These could be employed in a crisis management scenario, specific campaign, new launch, or as part of ongoing activity.

7. Best Use of Measurement for a Single Event
This award recognises those entries which demonstrate best practice in communication measurement of a single event. Events may be trade conferences, industry exhibitions, sporting events, elections, charity or similar events. This category is particularly suited for companies who provide quantified measurement of the results of media campaigns for specific events.

8. Best Use of Social Media Measurement
This award recognises those entries which demonstrate best practice in measurement of social media either for a campaign or ongoing activities. Social media encompasses all forms of media that is delivered using digital technology. The social media can be evaluated as part of a campaign integrated with traditional media but the entry should focus on the objectives, execution and results of the social evaluation element rather than the traditional media.

9. Best use of a research, measurement and evaluation programme by a PR consultancy, private sector in-house communications team or Not for-profit and public sector communications team.
This award is open to PR consultancies to recognise work in advancing best practice in programme measurement and evaluation for their clients. A client and consultancy representative will be invited to present the case study to delegates at the European Summit.

10. Outstanding client contribution to programme research and evaluation. NEW
This Award recognises the contribution a client has made within his organisation and in the wider marketing communications marketplace to champion the importance of programme research and measurement as an integral part of demonstration the value of communications to senior management.

11. Innovation Award (formerly a Grand Prix Award)
This award is open to entrants in any category and seeks to recognise the most creative and innovative solutions developed by either clients or AMEC members tailored to specific research and communications measurement challenges.

12. Young Professional of the Year Award
This award recognises the excellent work of young professionals in all areas of communication measurement who make a valuable contribution to the companies that they work for by providing excellent client services and by developing and driving business. In addition, these individuals should show considerable promise as future leaders of the industry. This award is open to individuals who are under the age of 35 on 17 November 2011. Only open to AMEC members.
The entry must be a maximum of two sides to include a description of the individual’s work and a nomination from someone within their company.

GRAND PRIX AWARDS

Global/International Award
This award will be presented to the entry which the judges felt was the most outstanding international campaign from all categories

The Judges’ Platinum Award
This award will be presented to the best of the best entry which the judges felt was the most outstanding from all of the entries.

SPECIAL AWARDS

The Chairman’s Award
This award is awarded annually by the AMEC International Board to recognise outstanding contribution to the growth of AMEC.

Services to Industry Award (first presented in 2010)
This award is made at the discretion of the Chairman and the AMEC International Board to an individual who has made an outstanding contribution to the advancement of communications research and measurement. The Award was presented spontaneously in 2010.

Student of the Year Award. NEW
2,000 word dissertation on “”What is the role of the measurement and evaluation of communications in an economic downturn?” There is no charge to enter this award. Open to all students studying communications/PR on a worldwide basis. The Award will be promoted via Universities and public relations associations. The aim is to stimulate student interest in the importance of programme measurement. The Award carries a £250 Stipend. If logistically possible, the student will be invited to present the Paper to delegates at the European Summit.