The AMEC logo is regarded as an international mark of excellence in the provision of media evaluation and communication research services to clients. All the leading companies in the industry now carry this hallmark thus satisfying AMEC’s founding strategic objectives.

In 2006 the management board decided to embark on a new direction, expanding its membership and services to meet the needs of all organisations internationally that offer communication measurement and evaluation services as well as individuals working in the industry.

AMEC appointed Barry Leggetter as Executive Director in October 2007.

The AMEC Board is made up of 11 elected directors.  AMEC’s chairman is Mike Daniels, Senior Consultant Report International.