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AMEC 2015 Summit Presentations

Winning the Game
from local silos to global integration
Day 1
Day 2

Day 1 – Wednesday 3 June

09.00

Making the final strategic push to anchor measurement

Stuart Smith, Global CEO, Ogilvy PR
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09.55

Measurement. It’s what’s for dinner.
What beef and the Barcelona Principles have in common

Michele Stevens, Director, Digital Strategy, National Cattlemen’s Beef Association, a contractor to The Beef Checkoff
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10.20

How measurement is helping to drive real change for children.

Paloma Escudero, Director of Communications, UNICEF.

Supporting documents:
UNICEF Global Comms and Public Advocacy Strategy One Pager
UNICEF Global Communication and Public Advocacy Strategy
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11.15

Making Measurement Mainstream

Alex Aiken, Executive Director of Government Communications, HM Government UK

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14.00

Beyond measurement: using bespoke analytics to build trust and enhance efficiency

Heather Mitchell, Global PR & Social Media Director, Hair Care Brands, Unilever
Frida Roberts, Head of Communications Unit, The Swedish Institute.
Markus Larsson, Head of Analysis, United Minds.
Adam Mack, Chief Strategy Officer, EMEA, Weber Shandwick.

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14.35

Corporate sustainability – How measurement helps to manage public expectations

Daniel Dellham, Head of Sustainability Consulting, KPMG Sverige.

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15.00

Going local in a global context – using measurement to create business value

Edvard Lind, Head of Media Relations, Skanska AB Group Communications.

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15.50

Setting the Global Measurement Approach for Nissan

Jeff Kuhlman, Vice President, Global Communications, Nissan Motor Co. Ltd, Japan.
Katherine Zachary, General Manager, Communications, Nissan Europe
Francesc Corbero Vinyals, Communications Director, Nissan Iberia

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16.25

The tyranny of distance? Adventures in eBay measurement

Ben Matthews, Head of Strategic Communications, eBay.

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16.50

An ‘architecture of listening’: a new way to look at and implement measurement

Jim Macnamara, Professor of Public Communication, University of Technology Sydney.

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