Day 1 – Wednesday 3 June
Making the final strategic push to anchor measurement
Stuart Smith, Global CEO, Ogilvy PR
Measurement. It’s what’s for dinner.
What beef and the Barcelona Principles have in common
Michele Stevens, Director, Digital Strategy, National Cattlemen’s Beef Association, a contractor to The Beef Checkoff
How measurement is helping to drive real change for children.
Paloma Escudero, Director of Communications, UNICEF.
Making Measurement Mainstream
Alex Aiken, Executive Director of Government Communications, HM Government UK
Beyond measurement: using bespoke analytics to build trust and enhance efficiency
Heather Mitchell, Global PR & Social Media Director, Hair Care Brands, Unilever
Frida Roberts, Head of Communications Unit, The Swedish Institute.
Markus Larsson, Head of Analysis, United Minds.
Adam Mack, Chief Strategy Officer, EMEA, Weber Shandwick.
Corporate sustainability – How measurement helps to manage public expectations
Daniel Dellham, Head of Sustainability Consulting, KPMG Sverige.
Going local in a global context – using measurement to create business value
Edvard Lind, Head of Media Relations, Skanska AB Group Communications.
Setting the Global Measurement Approach for Nissan
Jeff Kuhlman, Vice President, Global Communications, Nissan Motor Co. Ltd, Japan.
Katherine Zachary, General Manager, Communications, Nissan Europe
Francesc Corbero Vinyals, Communications Director, Nissan Iberia
The tyranny of distance? Adventures in eBay measurement
Ben Matthews, Head of Strategic Communications, eBay.
An ‘architecture of listening’: a new way to look at and implement measurement
Jim Macnamara, Professor of Public Communication, University of Technology Sydney.