Social media measurement was a major topic for discussion at AMEC’s European Summit in Dublin with some of the world’s leading experts sharing the latest thinking. Three significant steps were made – the launch of an updated Valid metrics framework for social media, second, the launch of an approved transparency table to be used as a report methodology and lastly a new central repository announced for definitions and terms in social media measurement. The half day session was moderated by Richard Bagnall, Chair of AMEC’s Social Media Measurement Group (pictured)
 

• Launch of an updated Valid metrics framework for social media
• Approved transparency table
• Central repository announced for definitions and terms in social media measurement