asiapactemp

Knowledge Share – 1st Asia Pac

AMEC’s first Asia Pacific Summit in Hong Kong on 29th February and 1st March brought international speakers together from Australia, India, Hong Kong, Singapore, the US and UK. Where speakers gave their permission, their presentations are available for download below.

Workshop A:

Theme: Social Media Strategy and ROI: What You Can Achieve Online and How To Measure It?

Professor Jim Macnamara
Deputy Dean, Professor of Public Communication, Faculty of Arts & Social Sciences, University of Technology Sydney.
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Workshop B:

Theme: Goodbye AVEs – Hello Valid Metrics.

Mike Daniels Mike Daniels
International Chairman of AMEC & Senior Consultant, Report International.
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Workshop C:

Theme: The drive towards Global Social Media Measurement Standards.

Mike Daniels Mike Daniels
International Chairman of AMEC & Senior Consultant, Report International.
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Eden Lau Eden Lau
co-founder & Chief Operating Officer at Brandtology.
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Eddie Chau Eddie Chau
co-founder & Chief Executive Officer, Brandtology.
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Workshop D:

Theme: Benchmarking Asian Professional Practice.

Rachel Catanach Rachel Catanach
Senior Vice President, Senior Partner and Managing Director, Fleishman-Hillard, Hong Kong.
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Michael Ziviani Michael Ziviani
CEO, Precise Value, Adelaide, representing Public Relations Institute of Australia.
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Sam Flemming Sam Flemming
Founder and Chairman of CIC.
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Workshop E: “Prove everything – or die!”

Theme: The Barcelona Principles – what are they and how do I use them in establishing my programme performance?

David Rockland David B. Rockland, Ph.D.
Partner/CEO Ketchum Pleon Change and Global Research and Chair of AMEC North American Chapter.
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Workshop G:

Theme: “6.5 reasons for your clients to invest in measurement that matters & end debates on PR impact”.

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Marion McDonald Marion McDonald
Managing Director, Strategy & Planning, Asia Pacific Region, Ogilvy Public Relations Worldwide, Hong Kong.
Kieran M Moore Kieran M Moore
CEO of Ogilvy PR Worldwide, Australia.

 

“Chasing Silver Bullets”

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Kieran M Moore Kieran M Moore
CEO of Ogilvy PR Worldwide, Australia.

 

“Measuring media for business”

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Nandini Chatterjee Nandini Chatterjee
Brand and Communications Director at PricewaterhouseCoopers, India.

 

“New Media, New Era: Measurement for the Health Promotion Board”

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Benjamin Loh Benjamin Loh
Senior Executive, New Media , Resource Development Services Department, Health Promotion Board, Singapore.
Carlie Jane Guy Carlie Jayne Guy
Insights & Analytics Manager APAC, Waggener Edstrom Worldwide.

 

“The PR Industry need for Measurement Standards”

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Chris Foster Chris Foster
Principal, Strategy & Organization, Booz Allen Hamilton on “The communication trends and Asia”. Chris will present new results of research amongst communication professionals in Asia.
David Rockland David B. Rockland, Ph.D.
Partner/CEO Ketchum Pleon Change and Global Research and Chair of AMEC North American Chapter.